hong kong jockey club sa sa ladies’ purse day 2019 merchandise set design
Atelier E x Bdworkshop x Hayley Charlotte are honoured to present the merchandise design project for the Hong Kong Jockey Club Sa Sa Ladies’ Purse Day 2019.
We have designed the Sa Sa Ladies’ Purse Day-themed complimentary brooch as well as a range of merchandise (limited edition) for sale.
Completed in 2019.
Sa Sa Ladies 2019 is an Atelier E commercial project — shaped by the RARE principle, material honesty, and a sequential journey-of-discovery spatial experience.
Client: Sa Sa Ladies 2019 · Year: 2019 · Location: Hong Kong
Create a distinctive commercial environment for Sa Sa Ladies 2019 that balances brand narrative, operational needs, and refined detailing without stylistic noise.
Redefinition of the default brief into a clearer experiential problem; Adaptation to site, brand, and operational constraints; Representation of client identity through material and light; Elimination of excess so the journey of discovery stays legible.
Material choices prioritise honesty and provenance — timber, stone, metal, and crafted junctions that support both guest experience and long-term use.
A completed interior for Sa Sa Ladies 2019 that embodies Atelier E’s craft-led approach and extends the studio’s portfolio across hospitality, residential, and commercial work.